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Startup Style Learning

RRP $12.99

"I learned more starting a business than I did doing anything else." This extremely vulnerable first person account which details beginnings of a startup demonstrates the emotional challenges and struggles of one aspiring entrepreneur. This book set out to answer the question: How do people learn while starting a business? Startup Style Learning explores the ways entrepreneurs learn as a unique and powerful process with the potential to change the education system and business landscape. The research is the result of a year of participant observation, interviews, detailed ethnographic coding, and application of theory to actual early stage entrepreneurs. Read this text and change the way you approach learning any new skill. Research was conducted while Eric Robertson started his first business from 2004-2006.


Supercharge Your Startup!

RRP $13.99

If you are thinking of starting a company or are looking to re-focus your existing small business, this is the book for you. In 5 easy steps you will learn to focus your vision, hone your plan, and build a powerful yet simple financial model. Starting and running a company need not be complicated! This book shows you how.


Startup Blueprints

RRP $4.00

This collection of over 3,600 pages of best practices material is the definitive resource for starting a software company and an incredible resource that will have a direct financial impact on successfully launching and growing a software business. The collection features the largest collection of best practices on software company management strategies available exclusively in this collection - written by 50 CEOs of leading software companies (such as Hyperion, Reynolds & Reynolds, Quark, JDA Software Group, Sybase, Kronos), 50 entrepreneurs of the fastest growing startups, 50 top technology venture capitalists, and software and technology lawyers worldwide. Within these pages lies a wealth of critical information, which every entrepreneur and software company executive should have at their fingertips - and is guaranteed to make an immediate impact and pay for themselves time and again. In addition, the collection features examples of 50+ legal documents which have a significant impact on software companies (such as licensing and financing documents), as well as a plethora of expert analysis and indispensable advice on negotiation points and tactics, guaranteed to have a significant impact on decisions that affect the bottom line of your company. The collection includes five executive style binders with approximately 3,600 pages of text, a detailed index sorted by topic, company and keywords, and a CD-ROM with all the content in PDF for easy reference on your computer.The collection features topics such as the following (some from previous books and reports published by Aspatore, others found only in this collection, all exclusively from Aspatore Books - at a discount of over 50% off normal pricing): Kamar Aulakh, President & CEO, Quark Inc. - Dual Requisites for Software Success: Innovation & Customer Relationships; James D. Armstrong, Co-Founder & Chairman, JDA Software Group - The Golden Rules of Survival: Securing Your Spot in the Shrinking Software Industry; Bernard Liautaud, CEO & Chairman, Business Objects - Building a Successful Enterprise Software Company; John S. Chen, Chairman, CEO & President, Sybase, Inc. - Software Savvy: Taking and Keeping Your Place in the Software Market; Craig D. Brennan, Former President & CEO, Brio Software - Pros and Cons of the Enterprise Software Industry; Mark S. Ain, CEO & Chairman, Kronos Incorporated - Building a Successful Software Company; Gerald D. Cohen, President & CEO, Information Builders - Growing Your Software Company; Ilan Kinreich, CEO, RadView Software - Software - The Power of the Invisible; Gil Shwed, Chairman & CEO, Check Point Software Technologies Ltd. - Making Change Work For Your Business; Michael George, President & CEO, Bowstreet - Opportunities for the Large and Small Software Companies of Today and Tomorrow; Dale Skeen, Chief Executive Officer, Vitria Technology, Inc. - The Hype and the Reality of Software Integration Solutions; David Mitchell, President & Chief Executive Officer, webMethods - Using Technology to Provide Service; Yoram Novick, Chief Executive Officer, Topio - Visions for the Storage Solutions Industry; John H. Vivadelli, President & Chairman, AgilQuest Corporation - ERP Applied to Your Second Largest Expense: Office Real Estate Infrastructure; Mark A. Corio, President & Chief Executive Officer, Rochester MicroSystems, Inc. - Strategies for Technology Services; Duke Chung, Chief Executive Officer, Parature - Providing a Web-based Solution; Rob Rappaport, President & Chief Executive Officer, Conversive, Inc. - Staying Customer-Focused 24/7; James A. Stone, President, geoVue, Inc. - Location-based CRM; Keith A. Fotta, President & Chief Executive Officer, Gryphon Networks Corporation - SFA and CRM: The Next Generation; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - The Vendor License; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Checklist for Accessing Software Licenses; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Scope of License and Fees; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Software Specifications and Acceptance Testing; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Warranties, Indemnities, and Limitation of Liability; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Confidentiality and Security; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Maintenance and Support; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Miscellaneous License Provisions; Michael Overly, Partner, Foley & Lardner and James R. Kalyvas, Partner, Foley & Lardner - Managing Technology Across the Enterprise; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - The Software Company Startup Phase; Business/Legal Aspects of Founders' Contractual Arrangements and Mechanics of the Incorporation Process; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Fundamentals of Organization/Choice of Entity; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Stock Option Plans and Other Equity Compensation Arrangements; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Employee Agreements; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Venture Capital Financing; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - The Basics of Debt Financing; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - An Introduction to the Structure and Operation of Venture Capital Funds; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP and Michael J. Cavaretta, Associate, Morse, Barnes-Brown & Pendleton, P.C. and Howard G. Zaharoff, Member, Morse, Barnes-Brown & Pendleton, P.C. - Basics of Intellectual Property Protection; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP and Michael J. Cavaretta, Associate, Morse, Barnes-Brown & Pendleton, P.C. and Howard G. Zaharoff, Member, Morse, Barnes-Brown & Pendleton, P.C. - Basics of Technology Licensing; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP and Michael J. Cavaretta, Associate, Morse, Barnes-Brown & Pendleton, P.C. and Howard G. Zaharoff, Member, Morse, Barnes-Brown & Pendleton, P.C. - Technology Licensing - Advanced Topics; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Fundamentals of Securities Regulation for Private Companies; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - IPOs; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Public Company Regulation; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Mergers and Acquisitions - Structuring Considerations; Edwin L. Miller, Jr., Partner, Sullivan & Worchester, LLP - Mergers & Acquisitions - Overview of an Acquisition Agreement; Ari Ginsberg, Harold Price Professor of Entrepreneurship, Director of the Berkeley Center for Entrepreneurial Studies, New York University Stern School of Business - The ABCs of Entrepreneurship: Assessing, Building and Connecting; Anthony C. Warren, Director, Farrell Center for Corporate Innovation and Entrepreneurship, Smeal College of Business, Penn State University - Entrepreneurship Comes in Many Colors; Albert A. Cannella, Jr., Professor, Mays Faculty Fellow, Director of the Center for New Ventures and Entrepreneurship, Texas A&M University - Bringing Solutions to Problems; Dwight R. Lee, Ramsey Professor of Economics and Free Enterprise, Terry College of Business, University of Georgia, Athens - Freedom and Informed Discipline - Fertile Soil for the Seeds of Entrepreneurship; Ellen Rudnick, Executive Director and Clinical Professor, Michael P. Polsky Center for Entrepreneurship, The University of Chicago Graduate School of Business - Fundamentals for Building an Entrepreneurial Organization; Gordon Walker, Professor & Chair, Strategy and Entrepreneurship Group, Edwin L. Cox School of Business, Southern Methodist University - Entrepreneurship and Strategy; John Sibley Butler, Director, The IC2 Institute and the Herb Kelleher Center for Entrepreneurship, The University of Texas at Austin - The Science and Process of Entrepreneurship; Paul J. Magelli, Sr., Director, Office for Strategic Business Initiatives, The Illinois MBA Program - Key Concepts of Entrepreneurship; Richard C. Cook, President & Chief Executive Officer, MAPICS, Inc. - Taking Creative Risks; Joe Wang, Chief Executive Officer, LANDesk Software, Inc. - Executing Results in Software; Thomas M. Nies, Chief Executive Officer, Cincom Systems, Inc. - Client Success Powers Our Success; Brent Lippman, President & Chief Executive Officer, Khimetrics, Inc. - Staying Ahead of the Technology Curve; Jason Judge, Chief Executive Officer, ScriptLogic Corporation - Growing Your Business; Dr. Jeffrey A. Green, President & Chief Executive Officer, DATATRAK International, Inc. - Success Factors for an ASP Business; Thomas Erickson, Chief Executive Officer, Systinet Corporation - Focus on the Customer: Enterprise Software Selling; Peter Charness, Chief Product Officer & Senior Vice President, Global Marketing, JDA Software Group - Software Sales Strategies; Howard Koenig, Chief Executive Officer, Responsys, Inc. - The Fundamentals of the Software Business; Phillip T. Ragon, Chief Executive Officer, InterSystems Corporation - Creative Leadership and Successful Clients: How to Build a Profitable Business; C. Mark Pearson, President and Chief Executive Officer, CARBO Ceramics, Inc. - Leading a Team to Deliver Growth; Edward J. Benz Jr., M.D., President and Chief Executive Officer, Dana-Farber Cancer Institute - Leadership in a Mission-Based Non-Profit Setting; A.J. Wasserstein, President and Director of Customer Happiness, ArchivesOne, Inc. - How to Be a Successful CEO; Joseph M. Bushey, President and Chief Executive Off0971699402\\Running On Plenty at Work provides a roadmap for your journey on the road to renewal at work. It gives you a steady stream of simple, innovative methods for renewing your body, mind, spirit and emotions. If you follow the trip highlights you will learn how to refuel yourself regularly and experience an abundance of creative energy, passionate performance, and a heightened sense of sense of well-being.


The Business Of Champagne

RRP $488.99

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.

This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.

Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.


Accounting Tips For A Small Business Startup

RRP $13.99

Are you thinking about opening a small business but not sure where to begin? If you answered yes, then this book can help (at least from an accounting standpoint). This book presents a sample accounting system proposal for a small business startup and also covers some planning considerations from an accounting perspective. Hopefully, it will help you plan a successful new venture!



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